The Network Spotlight
One person worth knowing. One email. Sent with my name on it.
A Network Spotlight is a short, personal email I write about you and send to my network. It connects a problem people recognize to the work you do, and makes the next step easy.
- Subject lineClear and specific, so it gets opened.
- The pain-point hookThe problem your audience already recognizes.
- A plain-language introductionWho you are and why you are relevant, without jargon.
- A proof pointA real result, scale marker, or credible experience.
- AvailabilityHow and when you can help.
- One call to actionA single, easy next step, such as reply to be introduced or book a call.
- Sign-offPersonal, from me.
What I do
- Interview you and learn your story, proof and availability
- Write the Spotlight in my voice, keeping what makes you distinct
- Send it to my network
- Forward interested replies to you directly
What I need from you
- A conversation, and material I can work from
- A real result or credible experience to point to
- Clear availability and a preferred way to be contacted
How it is paid
Referral fee on business the campaign generates. Before a Spotlight runs, we sign a short referral agreement. It provides a 10% fee on business that comes from the campaign, for the life of that relationship.
Fees are calculated on revenue you actually collect, after taxes, refunds and pass-through costs. Anyone already in an active sales conversation with you before the campaign is not counted. The agreement spells out the details, and I am happy to walk you through it.
Other ways to work together
The Spotlight is the flagship format. If you have a different idea for putting this network to work, bring it to our call.
Want to be featured?
Let's talk about your work and whether a Spotlight fits.